Friday, July 23, 2010

It's Try-Day Friday! July 23, 2010

Product: NASCAR Then & Now (hardcover book, published 2010)

Website: http://www.motorbooks.com/

[ Note:  Click photos to enlarge ]

There's an episode near the end of the old "Home Improvement" TV series in which, if memory serves, the Taylors are planning to move - leaving behind the family home where the boys grew up and all of their happy memories were made. With boxes packed and furniture gone, mom Jill stops and looks wistfully at a near-empty family room. Suddenly, through a series of TV flashbacks, she recalls all the happy times the family spent there together through the years. She sees the Taylor children as little boys, but, in an instant, they're all grown up.

Take that concept to NASCAR, and imagine yourself looking out on an empty race track. In your mind's eye, you see the race cars and the drivers of yesteryear - Lee Petty, the Flock Brothers, Fred Lorenzen - the old-style cars and the fans dressed in clothing of the era filling the stands. Blink your eyes and it's 2010, with all the brilliant colors and bold pageantry of today's Sprint Cup Series.

That's the concept - and the practical effect - of the hardcover book NASCAR Then & Now by Ben White with photography by Nigel Kinrade and Smyle Media. As the back cover of the book explains, "By placing rich historical photography alongside vivid modern images, NASCAR Then & Now brings to life the story of NASCAR's growth from a humble but ambitious regional sport into a multibillion-dollar American institution. Part nostalgia, part celebration, this is a book every NASCAR fan will want for his or her library."

The book is divided into six chapters, each focusing on a different area of life at the race track: Drivers and Teams, Fans, Horsepower, the Tracks, Setting the Stage, and "Let's Go Racin'". The premise of juxtaposing old pictures with new ones is brilliantly executed throughout the book, starting with the cover itself, which contrasts a black and white photo of old-time race cars heading into a corner at Martinsville with Richard Petty 's No. 43 Plymouth in the lead, and a modern-day color photo depicting a similar turn at Homestead-Miami Speedway with Jimmie Johnson's No. 48 Chevy out front.

Tuesday, July 13, 2010

The Devil Made Him Do It

[This article originally appeared on September 28, 2005 at InsiderRacingNews.com]


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The Date: January 20, 2004


The Location: NASCAR CEO Brian France's bedroom


The Scene: Mr. France, asleep but restless, is anxious about a major announcement being made first thing in the morning.


~~~~~~~~~~~~~~~~~~


Brian France (dreaming): Well, tomorrow's the big day. I'm announcing the new Chase for the Championship points system. This is my biggest decision since taking over as CEO. I hope I'm doing the right thing.


(A miniature Brian France appears on his right shoulder, dressed as an angel).


Angel France: You know, Brian, maybe you are acting too soon. After all, you've only been CEO of NASCAR for a few months. You know what they say, "Discretion is the better part of valor." Are you sure you wouldn't like to think about this a little more - maybe talk it over with the drivers, sponsors and team owners? Meet with some fans to get their input?


(Another miniature France appears on his left shoulder, dressed as a devil).


Devil France: Lighten up, Brian. The new points system is pure genius! It will create drama like never before. You don't want another boring season like last year, do you?


Brian France (sounding unsure): Well, I didn't think it was that boring. NASCAR is the most exciting sport on earth!


Devil France: Brian, baby! Matt Kenseth as '03 champion? B-o-r-i-n-g! The guy wins one race all season and still gets the title based on (rolls eyes) - consistency! That's not what racing is all about! Ryan Newman had eight wins last season - eight - and finished in (sneering) 6th place!


Brian France: Well, that's true …


Friday, July 9, 2010

It's Try-Day Friday! July 9, 2010

Product: NVIDIA® 3D Vision™


Website: NVIDIA 3D Vision http://www.nvidia.com/object/3d-vision-main.html

[ Business owners: Want your NASCAR-related product or service highlighted on Try-Day Friday?  Email me for details!]  

For the first time in history, last Saturday night's NASCAR Sprint Cup race, the Coke Zero 400 from the famed Daytona International Speedway, was broadcast in 3D to race fans lucky enough to have a TV or home computer equipped with the latest 3D technology.


Under normal circumstances, I would not have been one of those lucky viewers. But thanks to a generous offer from NVIDIA, I was provided with an amazing computer set-up equipped with NVIDIA® 3D Vision™ to check out the race broadcast in 3D for myself!

My loaner notebook computer and 3D glasses from NVIDIA,
already programmed with the latest technology for 3D viewing.

Friday, July 2, 2010

Denny Hamlin's Campaign Video!

Should you vote for Denny Hamlin? Find out here!

Denny Hamlin's Campaign Video!

The Coke Zero Fan 400 is the first-ever race-within-a-race that give fans the power to fuel their favorite Coca-Cola Racing Family driver to a virtual victory.

Fans can log on CokeZero.com to vote for their favorite driver to win the virtual race, and members of the Coca-Cola Racing Family are taking it pretty seriously.

David Ragan's Campaign Video!

What Can David Ragan Do For YOU?  Find out here!

David Ragan's Campaign Video!

The Coke Zero Fan 400 is the first-ever race-within-a-race that give fans the power to fuel their favorite Coca-Cola Racing Family driver to a virtual victory.

Fans can log on CokeZero.com to vote for their favorite driver to win the virtual race, and members of the Coca-Cola Racing Family are taking it pretty seriously.